SuiteSpot Website Redesign

—— Scroll Down

—— Overview

SuiteSpot's AI launch meant the website suddenly had to hold a growing set of product pages. The old site had no shared components and broke on mobile, so every new page was built from scratch.

I audited the old site, rebuilt the sitemap around four navigation groups, and designed a shared component system in Figma. The result is 50+ pages assembled from the same parts, so a new landing page is a matter of arranging blocks, not drawing a page.

SuiteSpot launched two AI maintenance agents — SAM Maintenance Request and SAM Supervisor. As the sole designer, I built the full creative ecosystem for both launches: product branding, 2-minute animated brand animations, LinkedIn ad creative, and product websites.

Worked with

Leadership, 1 developer

Date

2025 – Present

MY ROLE

UX/UI design, Design system

Strategy, Concept

Tools

Figma

—— RESULTS · AUG 2026

Pages

Traffic growth

min avg. session

—— Design Process

I started by auditing the old site: where pages broke on mobile, which layouts were one-offs, and how many clicks it took to reach a demo request. That audit set the order of the work. First the sitemap and user flows, then a design system built around the pieces the new pages actually needed.

—— Problems & Solutions

—— Information Architecture

I reorganized 50+ pages into focused navigation categories, each designed around user intent — Platform and SAM for product discovery, Resources for deeper decision-making, and Company for building trust.

—— Design System

—— Results and what I'd do differently

Organic traffic grew 173% after the relaunch, with average sessions at 3.3 minutes. The new site went live alongside the SAM launch, so the launch and the redesign both played a part, and I can't separate the two cleanly. Next time I'd set up conversion goals and a clean baseline before switching over, so the site's own effect is measurable.