One idea, every touchpoint
For an AI product launch, I built one visual identity that carried across the product, website, ads, film and event booth, and could grow as new features shipped.
Test when I’m not sure
I'd rather test than guess. On one sign-up page, a longer form converted better than the short one, 31% to 12%, because it filtered for the right people.
Behind the camera, too
When a project needs video, I take it from storyboard to filming to animation, so nothing gets lost in a handoff.
—— Experience